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yourownname/etc, your clients or customers will automatically know that you are legitimate and an established business. The reason for this is that to fully be active in internet activities, internet domain registration is a must for legitimate internet businesses. Business owners must provide information about themselves in their internet domain registration, before they can get registered. To a certain degree, this information provides legitimacy to the business and the person owning the business. Brand name or brand recall is the second important thing that you should consider.