Small business website, a primer
A website is likely to receive more visitors when it is listed early in or at the top of the search results. Looking at how search engines work and investigating what people are looking for is what search engine optimization is all about. Optimizing a website involves editing its content to increase relevance to key words The two main type of search engine optimization are white hat and black hat. White hat SEO conforms to the search engines guidelines and involves no deception. White hat SEOs follow all the rules set up by the search engine.