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Simply, blogging is the act of writing to reach mass audience by utilizing the Internet as a principal mode. People who write blogs are known as bloggers. Now, professional bloggers have taken the concept a step further and developed it into a more professional rhetoric which includes the most common concepts found in Journalism. Like Journalism, bloggers write everything from personal diaries, travel tales to news reports and product reviews. Video blogging is a relatively new concept which highlights the issues from video clips rather than the content in writing.